Veda - Veduga - Black Ice - Vanity Fair
Veda takes its name from an ancient Russian verb, vedat,meaning “to know.” By this time, it was beginning to get difficult to know anything. Veda, after Russian Standard, is the most popular premium vodka here, and Black Ice is its new top-end bottle, launched this year. This vodka is ice-filtered through a screen made of platinum, which is a word that grabs Russians’ attention. After a few drinks of this stuff, another friend, Olga, sank into the couch, able only to read the writing on the bottle, where a snake curled around a Latin motto: “Know thyself, know life.” As I poured out several more shots, I noticed someone had cranked up the music as loud as it would go. How long had it been that way? Black Ice went down dangerously well, a quick, cool splash on the tonsils, before disappearing in a short fiery burst. GRADE: A
VIA: VANITYFAIR
